Research from Nielsen Online in the UK shows that for the first time, the largest demographic group on the web are women aged between 35-49. Marketing agencies are significantly reviewing their online approaches to this group as women control much of the household income and are increasingly buying online. Greater transparency and collaboration are often perceived as female attributes. As the web opens up these things more and more, should we assume the web is more female than male , and if so, what are the implications of this for what can be achieved through the web?
Monday July 6, 2009 1:30pm - 1:30pm BST
Council Chamber2 Savoy Place, London, WC2R 0BL
