90% of all investment in solving climate change is going towards technology innovation and dissemination, yet research suggests that behaviour change and cultural change could double the effectiveness of these measures (in meeting urban carbon reduction targets for example). This session will explore the power of Creativity Vs. Climate Change and serve as a call to arms to get serious about the potential for our world-class creative industries to reach the parts of climate change that technology cannot reach. It will be useful for the world, useful for the UK and a lot of fun. This session is chaired by Andy Hobsbawm of Do the Green Thing.
